Instagram was first launched in 2010, and since then, it has made itself better and better. Many new features have been added to the platform since its release, and they have changed the app for good. Instagram is continuously doing bug fixes and is constantly coming with more and more new features to add to the app.

Some of the features of Instagram have been very impressive and deserve to be mentioned individually.

Let’s discuss some of the most awesome Instagram features.

  1. IGTV

IGTV feature was a game-changer for content creators on Instagram. It allowed the users to post videos as long as 60 minutes, whereas before, you could only upload 59sec video maximum. So having a longer video limit allowed the content creators to create much better and much longer content, which brought more traffic to their accounts.

  • Stories

Instagram added the stories feature to the app, and it changed the overall outlook of the app. Now you can add stories to your profile, which stay there for 24 hours.

  • Highlights

Highlights were another amazing feature that was added to the app. By using highlights, you can keep your stories on your profile for as long as you want, so you don’t need to worry about them disappearing after 24 hours. This feature is also provided by IGTV. You can keep the IGTV videos on your profile for as long as you want. It allows the users to revisit your page and brings more visits to your profile. Having more visits and likes to your profile increases your impressions, and that way, you don’t need to buy Instagram impressions anymore. So that’s a money saver for you.

  • Adding multiple photos in one post

Previously you could only add 1 picture or video in one post. Now, however, you can add multiple pictures in one post. You can add a total of 10 pictures in one post. This is yet another fun feature for you to play around with and upload all of your favorite pictures from a day in one go.

  • Instagram Insights

Instagram Insights was a very useful feature added for the business accounts. Using this feature, you can get an insight into how your audience is reacting to your content, what is working well, and what is not doing well with the audience. It helps you better understand your audience and improve your content in a way that sits well with your audience. It is like getting all your business statistics numerically and graphically in one place.

So these were some of the few impressive attributes of Instagram that you should know about. Instagram is the fastest growing social media platform and has become a very competitive market for content creators. So if you are thinking about making a mark on Instagram, use all of these features to your advantage, and you might become the next Instagram celebrity. It all depends on your passions and dedication towards your content. So keep working hard till then.